Connecteam
6sense
Practice Better
Three Putt Golf
Connecteam
Practice Better
6sense
Three Putt GolfHe is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials.
Jon GilhamFounder, Originality.ai
Freelance SEO Consultant in Leeds
Results, not reports.
I'm Graeme Whiles, an SEO consultant based in Leeds, UK. I run SEO strategy, technical audits and AI search optimisation for growth-stage SaaS and ecommerce brands, and I do the work myself. No account managers. No juniors.
I review it by hand. Ranked report and Loom walkthrough within 5 business days.
4.9 from 33 Google reviews
Published in Foundr and Originality.ai
REHAUS
#1 in ChatGPT
5.9x search impressions
Originality.ai
+324% organic
Trusted by in-house teams at
Case studies
The numbers behind the work.
Originality.ai+324%
Organic traffic growth, with referring domains up 805% over the same engagement.
Read the Originality.ai case study →
Peppr+752%
Daily search impressions. Domain Rating from 24 to 42 in six months.
Read the Peppr case study →
REHAUS5.9x
Search impressions, and #1 in ChatGPT.
Read the REHAUS case study →
SEO and AEO services
Six ways I can help.
Every service is scoped, priced and delivered by me directly. Start with one engagement, or combine them into a monthly retainer when you are ready to compound results.
Compare SEO consulting services →Technical SEO Audit
1 to 2 weeksFull-site health check covering crawl errors, indexation, page speed, schema, internal linking and on-page elements. Every issue prioritised with fix instructions.
AI Visibility Audit
1 to 2 weeksBrand visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews, benchmarked against competitors, with an AEO action plan.
Content Strategy Blueprint
ProjectKeyword research, topical authority mapping, a content calendar and an internal linking plan built around your commercial priorities.
Content Refresh Programme
ProgrammeTargeted rewrite and optimisation of existing pages to recover lost rankings, improve conversion and win AI citation.
On-Page and Money Page Optimisation
ProjectConversion-focused optimisation of your highest-value pages, covering schema, entity coverage, copy and internal linking.
Full-Stack SEO Retainer
MonthlyOngoing senior-led SEO and AEO strategy across technical, content and AI search. Scoped to your business goals, compounding monthly.
Why a freelancer
Why hire a freelance SEO consultant instead of an agency?
Most SEO agencies promise senior expertise in the sales process and then hand your account to a junior. I built GWContent so that would never happen.
A typical agency
Working with me
Who does the workA senior pitches, a junior delivers
Who does the workThe person you speak to runs the audit, the keyword research and the strategy
Who you talk toAn account manager who relays messages
Who you talk toMe, directly, every time
EvidenceMonthly report decks
EvidenceAhrefs, Screaming Frog, Search Console and GA4. If I cannot prove it with data, I do not recommend it
Where you show upGoogle rankings
Where you show upGoogle, plus ChatGPT, Perplexity and Google AI Overviews
HandoffsSales, strategy, delivery and reporting teams
HandoffsNone
How it works
From first look to results.
- 1
Free audit
I crawl your site, pull your competitive data and send a ranked report with a Loom walkthrough within 5 business days.
- 2
Plan
A 30-minute call, then a scoped plan. Audits start from a fixed project fee; retainers are scoped to the growth challenge.
- 3
Delivery
I do the work myself. Most clients see measurable movement within 90 days.
Clients
What clients say about working with me.
Graeme is the kind of SEO partner every company hopes to find. He didn't just pass along blog articles and call it a day. He analysed our web pages and delivered detailed reports that were actionable. We got clear roadmaps we could execute on immediately.
Appreciate your getting stuck into this so quickly, the depth of the diagnostic is genuinely useful. The migration rescue work is real: the 530 redirects, brand consolidation, 269 invisible designers, schema fixes, CLS, /pages/sell. All of that needs to ship and ship fast.
Tom AllasonFounder, REHAUS
He came in, identified issues we hadn't surfaced internally, and built a content strategy that actually maps to how our buyers search. The technical audit findings alone were eye-opening.
Mckenzie EllisContent Marketing Director, 6sense
Graeme brought a level of strategic depth to our SEO and AEO programme that genuinely moved the needle. The results speak for themselves, and the quality of thinking behind every deliverable has been consistently impressive.
Irina ObidinaDirector of Performance Marketing, Practice Better
Graeme is that rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy.
David RuhmContent Lead, Connecteam
Leeds-based. Working globally.
About
I'm Graeme. I do the work myself.
Journalism-trained, writing about search for Foundr and Originality.ai, and working on answer engine optimisation since 2022. I have run SEO and content programmes for Originality.ai, Connecteam, 6sense, Practice Better and Peppr, and I run my own Shopify store, Three Putt Golf.
BasedHorsforth, Leeds
AEO since2022
TrainedJournalism, University of Worcester
CompanyGWContent Ltd · 14724975
Free tools
Check your site in a minute.
AEO Readiness Score
How ready a page is to be quoted by ChatGPT, Perplexity and Google AI Overviews.
Score a page →E-E-A-T Score Checker
Experience, expertise, authority and trust signals on any page, scored.
Check a page →Meta Description Checker
Length, truncation and keyword checks before Google rewrites your snippet.
Check a description →
FAQ
Frequently asked questions.
Everything you need to know about GWContent, SEO and AEO consultancy, and how I work. Something else? Email graeme@gwcontent.co.uk.
What is GWContent?
GWContent is an independent SEO and AEO consultancy based in Leeds, UK, founded by Graeme Whiles. It helps growth-stage SaaS and ecommerce brands rank on Google, get cited by ChatGPT, Perplexity, and Google AI Overviews, and compound organic traffic through technical SEO, keyword research, content strategy, and AI search optimisation.
Who is Graeme Whiles?
Graeme Whiles is the founder of GWContent and a senior SEO and AEO consultant with over a decade of experience. He has worked with brands including Originality.ai, Connecteam, 6sense, Practice Better, Peppr, and Three Putt Golf. He writes regularly for Foundr Magazine and Originality.ai on SEO and AI search strategy.
What is the difference between SEO and AEO?
SEO (Search Engine Optimisation) focuses on ranking in traditional search results on Google and Bing. AEO (Answer Engine Optimisation) focuses on getting your brand cited by AI platforms such as ChatGPT, Perplexity, and Google AI Overviews. Both require different strategies, though Google AI Overviews increasingly blend traditional ranking signals with AI citation logic.
What types of businesses does GWContent work with?
GWContent works primarily with growth-stage SaaS companies, ecommerce brands, and professional services businesses investing seriously in organic and AI search. Current and recent clients include Originality.ai, Connecteam, 6sense, Practice Better, Peppr, and Rehaus. It is not a fit for businesses looking for guaranteed rankings, link-building only, or cheap SEO.
How much does SEO consultancy cost?
SEO consultancy at GWContent is priced by scope rather than hours. Standalone services such as a Technical SEO Audit or AI Visibility Audit start from a fixed project fee. Monthly retainers are scoped around the specific growth challenge and typically suit brands investing meaningfully in organic and AI search. Every engagement begins with a free audit.
Where is GWContent based?
GWContent is based in Horsforth, Leeds, West Yorkshire, UK. It is registered as GWContent Ltd, Company No. 14724975, in England and Wales, with Graeme Whiles as Director. The consultancy works with clients across the UK, US, Europe, and globally, primarily remotely, with occasional on-site workshops in the UK.
How long does an SEO engagement take?
SEO engagements at GWContent typically run between three and twelve months for meaningful results. Technical SEO audits and AI visibility audits are delivered within one to two weeks. Content strategy and ongoing retainer work compound over months as published content gains authority, links, and rankings. Most clients see measurable movement within 90 days.
Get in touch
Tell me what is not working.
I will tell you what I would do about it. One form, read by one person. No sales team, no discovery-call script, no drip sequence. You get a straight answer from the consultant who would do the work.
- 1
I read your message and take a first look at your site, rankings, and AI search visibility before replying.
- 2
You get a reply within two business days with my honest read on the situation and whether I am the right fit.
- 3
If it makes sense, we book a 30-minute call. If it does not, I will say so and point you somewhere useful.
Prefer email? graeme@gwcontent.co.uk
Or find me on LinkedIn.
Message received.
Thanks. I will look at your site and reply within two business days. In the meantime, read my case studies or try my free SEO tools.
