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SEO Consulting Services

Senior SEO and AI Search expertise, delivered directly

Every service on this page is researched, built, and delivered by the same senior strategist. No agency layers. No junior handoffs. Just data-backed SEO and AI search strategy that actually moves the needle.

Takes 30 seconds. No card required. No commitment.

10+ years in SEO
20+ clients delivered
AEO specialist since 2023
UK based, working globally
+324% best-in-class traffic growth

Six focused services. One experienced consultant.

Each service is a standalone engagement with a defined scope, clear deliverables, and a fixed turnaround. Start with a single service and scale from there, or combine them into a monthly retainer when you are ready to compound results.

One-off
🔍

Comprehensive Technical SEO Audit

Full-site health check covering crawl errors, indexation, page speed, schema markup, internal linking, and on-page elements. Every issue prioritised by severity with specific fix instructions for your dev team.

Screaming Frog + Ahrefs — 1–2 week turnaround
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One-off
🤖

AI Visibility Audit

Brand visibility assessment across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Includes citation gap analysis, entity recognition testing, competitor AI positioning, and a prioritised AEO roadmap.

Tests 30–50 queries across 4 AI platforms
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One-off
🗺️

Content Strategy Service

Full topical landscape map, competitor content analysis, keyword clustering with intent classification, and a phased 6–12 month content roadmap. The strategic foundation every content programme needs before publishing begins.

Ahrefs + SurferSEO entity analysis included
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One-off
📄

On-Page SEO Services

Page-by-page optimisation for your most important URLs. Current SurferSEO scoring, NLP entity gaps, content structure analysis, schema code, and meta element rewrites — all mapped directly to revenue-driving pages.

Directly tied to rankings and revenue pages
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One-off
🔄

Content Refresh Programme

Identify every underperforming or decaying page with per-page optimisation briefs. Includes striking distance opportunities, cannibalisation fixes, and a prioritised refresh calendar. Often the fastest ROI of any service.

Quick wins from your existing content library
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Free
🎯

Free SEO and AI Visibility Audit

Not sure where to start? Submit your site and I will crawl it, pull your competitive data from Ahrefs, and run a spot check across AI platforms. You get a clear picture of where you stand before committing to anything.

No card required. No commitment. Takes 30 seconds.
Get my free audit
Flagship Service

Full Service Monthly SEO Retainer

For businesses that are serious about compounding organic growth. This is the only service where I take full strategic ownership of your SEO programme — running the tools, building the strategy, producing the deliverables, monitoring performance, and adapting to algorithm and AI platform changes on an ongoing basis. Everything included, nothing outsourced.

  • Monthly technical SEO health checks
  • Screaming Frog crawl monitoring
  • Keyword research and content briefs
  • AI visibility tracking (30–50 queries)
  • Competitor content and ranking tracking
  • Google Search Console performance reporting
  • Quarterly strategy and roadmap review
  • Direct access — no account managers
+324% Best organic traffic growth achieved for a retainer client
+805% Best referral domain growth for a retainer client
3–6 mo Typical time to measurable ranking improvements
View Full Retainer Details →

Or start with a free audit and we can discuss from there.

How every engagement works

01

Book a Free Audit

Submit your site URL. I crawl it, pull your competitive data from Ahrefs, and run a spot check across AI platforms. You get a clear starting point with no commitment.

02

Discovery Call

We walk through the findings and discuss your goals, timeline, and budget. No sales pitch — just an honest conversation about what makes sense for your situation.

03

I Do the Work

I run the tools, analyse the data, build the strategy, and produce every deliverable personally. No outsourcing. No handoffs. The person you hired does the work.

04

Actionable Delivery

You receive a comprehensive document with prioritised recommendations, supporting data, and clear next steps your team can act on immediately — not filed away.

Numbers from real client work

+324%
Organic traffic growth
Originality.ai — 278K to 1.18M monthly organic visits through content strategy and AEO
+451%
Daily impression growth
Peppr — brand new domain to 396K impressions in seven months, avg position 18.3 → 7.6
+79%
AI Overview visibility
Connecteam — AI Overview appearances grew from 3,522 to 6,320 alongside +62.6% organic traffic

What clients say

"

A fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials.

Jon Gilham
Founder, Originality.ai
"

A rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy.

David Ruhm
Marketing Director, Connecteam

Not sure which service is right for you? Start with a free audit and I will show you exactly where your biggest opportunities are.

Audit My Site Free →

An experienced SEO consultant, not an agency sales team

GWContent is run by Graeme Whiles, an SEO consultant and AEO strategist who has spent over a decade working in organic search, content strategy, and technical SEO across SaaS, ecommerce, and professional services. Every service on this page is something I have delivered personally, refined through real-world client engagements, and built into a repeatable process.

When you work with GWContent, you work directly with the person who does the keyword research, builds the strategy, runs the tools, and produces the deliverables. No account managers. No junior analysts. The person you speak to is the person who does the work.

Every service is built on Ahrefs for competitor analysis, SurferSEO for entity analysis, Screaming Frog for technical auditing, Google Search Console for performance data, and AI-native strategy informed by live testing across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

  • 10+ years in organic search, content strategy, and technical SEO
  • SEO consultancy for Originality.ai, Connecteam, 6sense, Peppr, Practice Better, and Three Putt Golf
  • AEO specialist since 2023 — testing AI citation strategies across all major platforms
  • Published contributor to Foundr Magazine and Originality.ai on SEO and AI search strategy
  • E-E-A-T specialist — schema markup, topical authority, entity establishment
  • Journalism-trained (University of Worcester) — editorial standards applied to every deliverable
  • Leeds, West Yorkshire, UK — working with clients globally

This is for you if

  • You are a growth-stage business investing seriously in organic search
  • You want SEO strategy backed by real data, not guesswork
  • You value working directly with a senior consultant
  • You want actionable deliverables, not audits that gather dust
  • You want AI search visibility alongside traditional SEO
  • Your traffic has stalled and you need a data-backed plan

This is not for you if

  • You want cheap SEO packages with guaranteed rankings
  • You want blog posts without strategic direction
  • You are looking for a link-building-only service

Common questions about SEO consulting

SEO (Search Engine Optimisation) focuses on achieving higher rankings in traditional search results on Google and Bing. AEO (Answer Engine Optimisation) focuses on getting your brand cited by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Both require different strategies. I deliver both, and increasingly they overlap — Google's AI Overviews blend traditional ranking signals with AI citation logic.
Usually yes. Technical issues like crawl errors, broken internal links, missing schema, and indexation problems limit the impact of any content you create. I typically recommend fixing technical foundations first, then building content strategy on top. That said, if your site is technically sound and the primary gap is content, I can start there instead.
Technical fixes and on-page optimisation can show ranking improvements within 2–6 weeks. Most campaigns show improved organic traffic within 3–6 months. Significant compounding results become evident within 12 months. AI visibility improvements often show citation changes within 4–8 weeks. I set realistic expectations for every engagement based on the competitive landscape.
Every service is available as a standalone engagement. Retainers are for clients who want ongoing strategy, monitoring, and execution, but there is no obligation to commit to recurring work. Many clients start with a free audit or a single service and move to a retainer once they are ready to maintain momentum.
I do — Graeme Whiles, the founder of GWContent. There is no handoff to a junior team or outsourced freelancers. The person you speak to in the discovery call is the same person who runs the tools, analyses the data, builds the strategy, and produces every deliverable.
Primarily growth-stage SaaS companies, ecommerce brands, and professional services businesses investing seriously in organic and AI search. I am not a fit for businesses looking for guaranteed rankings, link-building only, or a cheap SEO service.
Ahrefs for keyword research and competitive analysis. SurferSEO for NLP entity analysis and content scoring. Screaming Frog for technical SEO auditing. Google Search Console for performance tracking. For AI search work, I manually test across ChatGPT, Perplexity, Gemini, and Google AI Overviews weekly as part of every active engagement.

Not sure where to start?

Get a free SEO and AI visibility audit. I will show you exactly what is holding your site back and which service makes most sense for your situation.

Takes 30 seconds. No card required. No commitment. Audit My Site Free →
Get a Free SEO Audit →
30 seconds. No card required.