A money page is any page that directly drives commercial outcomes — service pages, product pages, landing pages, and pricing pages. Money page optimisation is the process of improving every on-page signal on these pages across SEO, CTR, AEO, E-E-A-T, and conversion simultaneously.
Money Page & Entity OptimisationTurn Your Best Pages Into Your Best Rankings.
Your service pages, landing pages, and pricing pages are the pages that matter most commercially. This service audits each one across five dimensions — SEO, CTR, AEO, E-E-A-T, and conversion — then hands you the exact copy, schema, and recommendations to fix every gap. One page audit. Two deliverables. Every dimension covered.
- Five-dimension audit per page: SEO, CTR, AEO, E-E-A-T, Conversion
- Title tag and meta description optimisation
- Header tag hierarchy restructure
- Schema markup — Service, FAQ, AggregateRating as appropriate
- Entity signal strengthening and AI citation analysis
- CTR opportunity analysis — rich results gap
- Internal linking recommendations with anchor text
- Written optimisation report per page
- Optimised page content document — paste-in copy ready to implement
- 45-minute video walkthrough call + recording
Your most important pages are probably leaving rankings — and revenue — on the table.
Most businesses invest in content creation and link building before ensuring their most commercially important pages are properly optimised. The result is organic traffic landing on pages that don't convert, or pages that never reach their ranking potential because search engines — and AI engines — can't clearly identify their purpose, target keywords, entity context, or authority signals.
Money page optimisation covers five dimensions simultaneously. SEO — title tags, heading hierarchy, keyword placement, internal linking. CTR — schema markup for rich results, meta description quality, SERP opportunity analysis. AEO — entity signals, citation readiness, AI Overview eligibility, the vacuum problem of what AI is citing instead of you. E-E-A-T — trust signals, social proof, author context, external validation. Conversion — CTA language, pricing anchoring, objection handling, FAQ coverage.
The service delivers two documents: a five-dimension optimisation report showing the diagnosis and every specific change needed, and an optimised page content document with the actual copy written out — exact meta title, H1, page copy, FAQ section, and complete JSON-LD schema — ready to paste in.
Every money page analysed across five dimensions.
Most on-page SEO services only cover rankings. This service covers everything that determines whether a page earns traffic, earns clicks, earns AI citations, earns trust, and earns conversions.
Rankings, heading hierarchy, keyword placement, internal linking, crawlability, canonical tags. Every on-page signal search engines use to rank the page.
Click-through rate from the SERP. Schema markup for rich results, meta description quality, rich result eligibility gap, SERP competitor analysis.
AI engine citation readiness. Entity signals, structured data, what AI is currently citing instead of you — and how to displace those third-party sources.
Trust signals, social proof, author confidence, external validation. Especially important on commercial pages where Google applies YMYL scrutiny.
CTA language, pricing anchoring, plan recommendation, objection handling, FAQ coverage, urgency signals. What turns an interested visitor into an enquiry.
What money page optimisation looks like across all five dimensions
I walk through a real example — how I run the five-dimension diagnosis, what the AEO vacuum problem section looks like in practice, how the optimised content document is structured, and what the JSON-LD schema block contains.
The most consistent finding: when a page doesn't own its own pricing or feature narrative in crawlable, schema-marked copy, AI engines fill the vacuum with Reddit threads, competitor comparison pages, and aggregators that don't represent your interests.
Two deliverables. One diagnostic. One implementation-ready.
Most services tell you what to change. This one hands you the content to change it with.
Five-Dimension Optimisation Report
The diagnostic. SEO element table, CTR rich result opportunity table with estimated uplift figures, entity map showing what's present and missing, E-E-A-T trust signal table, conversion analysis, before/after heading hierarchy, and a 12-point priority fix table sequenced by effort and impact. Written to be shared with your team or handed to a developer.
📋 View Sample ReportOptimised Page Content Document
The paste-in. Exact meta title (character-counted), meta description, H1, hero copy, plan or service descriptions, full FAQ section written out, and the complete JSON-LD schema block — SoftwareApplication, Offer, AggregateRating, FAQPage, BreadcrumbList as appropriate — in a dark code block ready to drop into your <head>. Everything you need to implement without further briefing.
📄 Download Sample ContentEach page is audited before any changes are made — current keyword rankings checked, all on-page elements evaluated, competing pages analysed for content gaps, schema coverage assessed, entity signals reviewed, and CTR opportunity calculated. The audit drives all subsequent recommendations.
Current rankings · competitor analysis · gap identificationEvery qualifying schema type is identified per page — SoftwareApplication, Offer, AggregateRating, FAQPage, BreadcrumbList — with estimated CTR uplift per type at current position. The gap between what's implemented and what's possible is quantified with specific impact figures.
Schema gap · CTR uplift · rich results · SERP opportunityWhen a page lacks crawlable, schema-marked content, AI engines fill the gap with what they can find — Reddit threads from churned users, competitor comparison pages, aggregators with inaccurate data. I identify what's currently filling the vacuum and specify exactly what to change to displace it.
AI citations · entity map · vacuum sources · displacementComplete JSON-LD schema delivered as a code block ready to paste into your page <head>. Schema type selection is based on your page type — pricing pages get SoftwareApplication + Offer + AggregateRating + FAQPage + BreadcrumbList. No interpretation needed before implementation.
JSON-LD · structured data · rich results · AI OverviewThe content document is written for implementation, not for reading. Every section is a copy block — exact meta title with character count, meta description, H1, hero paragraph, section copy, FAQ questions written out in full. Hand the document to your CMS editor and it can be live in under an hour.
Meta title · meta description · H1 · FAQ copy · hero copyEvery finding sequenced by a combination of impact and implementation complexity — from 30-minute copy changes at the top to single developer-sprint structural fixes at the bottom. The table answers the question every client asks: where do I start?
Impact ratings · effort estimates · implementation sequenceYour most important pages. Properly optimised.
Up to 5 pages for £397. 10+ improvements guaranteed or full refund.
Four steps from audit to optimised pages.
Page selection and brief
You identify up to five pages — typically your highest-value service pages, landing pages, or pricing pages — and complete a short briefing form covering the target keywords, your competitors' ranking pages for those terms, and your business goals for each page. Getting the target right before the audit begins is essential for producing recommendations that move the right rankings.
Day 1Five-dimension audit
Each page is audited across all five dimensions simultaneously — SEO element analysis, CTR opportunity table, AEO entity map and vacuum problem identification, E-E-A-T trust signal review, and conversion gap analysis. The five dimensions are assessed as a system, not independently, because fixing one in isolation while ignoring the others produces suboptimal results.
Days 1–4Report and content build
The optimisation report documents every finding across all five dimensions with specific recommendations. The optimised content document is written in parallel — I write the actual copy rather than specifying what you should write. This is the key difference from a standard audit: you receive implementation-ready content, not a to-do list.
Days 4–6Walkthrough and handover
A 45-minute walkthrough call covers both documents — the diagnosis in the report and the implementation plan in the content document. Every priority fix is explained, the schema deployment is walked through, and the vacuum problem findings are discussed in context. Recording included to share with your team or developer.
Day 7Results from clients I work with across SEO and on-page optimisation
Results reflect broader SEO and content strategy engagements. On-page optimisation outcomes depend on competitive landscape and implementation quality.
What clients say.
"Graeme is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials."
"Graeme is a rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy."
What money page optimisation delivers in practice.
The best starting point for improving organic and AI performance.
Well-written pages that aren't appearing in search results almost always have an on-page signals problem. Search engines — and AI engines — need clear structural signals to understand what a page is about and who it's for. Good content without proper on-page SEO rarely reaches its ranking potential.
When a pricing page is JS-rendered with no schema and no structured copy, AI engines can't parse it. They fill the vacuum with Reddit threads, competitor comparison pages, and aggregators. This service identifies what's filling that vacuum and produces the schema and copy needed to displace it.
For service businesses, your service pages are your highest-value pages. A service page ranking page 2 instead of page 1 could mean the difference between consistent lead generation and inconsistent enquiries. On-page optimisation of service pages is consistently the highest-ROI SEO activity for this business type.
On-page optimisation is the prerequisite for everything else. Before investing in content strategy, link building, or a retainer, having your most important pages properly optimised means every subsequent activity compounds on a solid foundation rather than trying to compensate for weak page-level signals.
Most sites either have no schema or incorrect schema. This service delivers ready-to-deploy JSON-LD for every page in the bundle — correctly, specifically, and with the right schema types for each page's purpose. The code block is formatted to paste directly into your page <head>.
Category and product pages on e-commerce sites are often technically structured but thin on content and entity signals. Schema markup, keyword optimisation, and CTR improvements on your highest-revenue category pages can produce significant organic traffic and conversion improvements without any site architecture change.
I've optimised money pages for brands generating millions of monthly impressions — and the on-page fundamentals are always the same.
I'm Graeme Whiles, a senior SEO and AEO consultant. On-page optimisation is the foundation of every engagement I run — whether it's a content strategy, a technical audit, or a full retainer, improving on-page signals is always part of the work. I've applied the five-dimension approach for brands including Peppr (average position 18.3 to 7.6), 6sense (57.5M impressions), Connecteam (+79% AI Overview visibility), and Practice Better (+193% click growth).
Every recommendation is based on actual analysis of your pages against your specific competitors — not a template. The content document is written by me for your page, not generated. The person who does the analysis is the same person who writes the copy.
Read my full approach to on-page SEO →This service produces a report and optimised content. Implementing it is on you — or your developer.
The service delivers a five-dimension optimisation report and a paste-in content document. Applying the changes to your website requires your developer, your CMS editor, or your in-house team. The content document is written to be implementation-ready without further briefing. If you want on-page optimisation managed as an ongoing workstream — with implementation handled as well as strategy — the Full-Stack SEO & AI Visibility Retainer covers this as a core monthly workstream.
See the Full-Stack Retainer →Common questions about the service.
Your most important pages. Properly optimised.
Up to 5 pages. Fixed price. 10+ improvements guaranteed. Delivered in 5–7 days.
Up to 5 pages for £397 · additional pages £75 each · split into 2 × £199 available on request.