A monthly SEO service is an ongoing engagement where a specialist works continuously on a website's search engine optimisation — combining technical fixes, content production, on-page optimisation, and AI visibility work to drive sustainable growth in organic rankings and traffic.
Full-Stack SEO &
AI Visibility Retainer.
A monthly SEO service that covers everything — technical fixes, content production, on-page optimisation, schema, and AI visibility. The work is driven by a month-one audit and roadmap built specifically around your site. Not a standard package applied regardless of what you need.
Most monthly SEO packages are built around the agency. This one is built around your site.
Standard SEO packages apply the same deliverables to every client — link building whether you need it or not, content production whether your technical foundation is solid or not. The work gets done, the reports get sent, and rankings stay flat because the effort wasn't targeted at what was actually holding the site back.
This retainer starts with a full audit. Month one is diagnosis — every area reviewed, priorities agreed, roadmap built collaboratively. Months two and three execute against that roadmap. The mix of work each month is specific to what your site needs, not what a template prescribes. If you've already had a Technical SEO Audit, AI Visibility Audit, or Content Strategy Blueprint, the retainer is the natural next step — execution against findings you already have.
There is no account manager. I do the work personally — the same person who runs the discovery call, builds the roadmap, and agrees the priorities writes the content, implements the technical fixes, and sends the monthly report.
From discovery call to ongoing growth — a structured engagement.
A free 30-minute call covering your business, site history, current performance, and goals. I review your Search Console and Analytics data before we speak so the conversation is specific to your site from the start. If the retainer isn't the right fit, I'll say so on the call.
Free · No obligationA structured questionnaire following the call — capturing previous SEO work, content priorities, competitive landscape, and commercial objectives. This is what makes the month-one audit specific rather than generic. Takes 20–30 minutes to complete.
Pre-month oneA comprehensive audit across technical SEO, content performance, on-page signals, AI visibility, E-E-A-T, and internal linking. The output is a prioritised roadmap for months two and three — reviewed and agreed with you before any execution begins. You know exactly what's happening and why before a single piece of work starts.
Month 1Work executed against the agreed roadmap — technical fixes, content production, on-page optimisation, schema implementation, AI visibility work, internal linking. The mix is specific to what the audit found. A mid-month catch-up call each month keeps execution aligned as new data comes in.
Months 2 & 3A monthly report covering organic traffic, keyword rankings, AI visibility, technical site health, and work completed. After month three the retainer rolls monthly — scope reviewed and updated based on what the data shows. The engagement continues as long as it's delivering meaningful growth.
From month 3 onwardsEverything your site needs. Prioritised by what matters most.
The specific mix of activities each month is driven by the roadmap — not a fixed template. Every area below is available within the retainer scope.
- Technical SEO — audits, crawl health, Core Web Vitals
- Content production — blog posts, cluster content, landing copy
- On-page optimisation — title tags, meta, headers, keywords
- AI visibility and AEO signal building
- Schema markup and structured data implementation
- Internal linking architecture
- Topical authority and keyword strategy
- Content refresh and decay management
- E-E-A-T signal strengthening
- Competitor content intelligence
- Google Analytics and Search Console monitoring
- Monthly reporting and mid-month catch-up call
Results from ongoing retainer clients
Practice Better — health and wellness SaaS.
- ✕Thin content across 60+ feature pages with weak on-page signals and no schema
- ✕No topical authority in core health and wellness SaaS queries — zero AI Overview presence
- ✕Internal linking structure fragmented — content clusters not connected to money pages
- →Schema markup and on-page optimisation across all core feature and money pages
- →Content cluster built around health practitioner software queries — 18 pieces produced
- →Internal linking architecture rebuilt to flow authority from cluster content to money pages
- ✓+193% click growth — 174K total clicks generated
- ✓+322% impression growth — 6.8M total impressions
- ✓AI Overview and AI citation presence established across primary query clusters
Results reflect the combined impact of the month-one roadmap and months 2–3 execution. Retainer continued rolling monthly beyond the initial 3-month engagement. Read the full case study →
"Graeme is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials."
"Graeme is a rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy."
The retainer picks up where a productised service leaves off.
If you've had one of the one-off services, the month-one roadmap moves faster — much of the diagnostic work is already done.
Have a fix list but need help implementing it? Technical execution is a core retainer workstream.
View the audit →Know your AI visibility gaps but need someone to close them? AEO and AI visibility is covered monthly.
View the audit →Have a Blueprint but need the content produced? The retainer executes the clusters the Blueprint defined.
View the Blueprint →Have a KUMR roadmap but need the updates written? Content refresh is part of the monthly scope.
View the programme →
Common questions.
SEO built around your site. Not a package.
Book a free 30-minute discovery call — no pitch, no obligation. Just a working session based on your actual data.
3-month minimum. Rolls monthly. Limited availability — small number of retainer clients taken on at a time.