Graeme Whiles
Independent SEO Consultant & Founder, GWContent
Helping B2B SaaS brands build organic growth that lasts
I've spent the last decade helping content-led companies grow their search presence — from building topical authority from scratch to scaling content operations that drive millions of impressions. Here's who I am, what I know, and why it matters.
5 things to know about Graeme Whiles
- Independent consultant — sole director of GWContent Ltd, based in Horsforth, Leeds. You work directly with me, always.
- Specialist in SEO, AEO, and E-E-A-T — with particular depth in topical authority, AI visibility, and content operations for B2B SaaS brands.
- Verified results — six named client case studies, 57M+ impressions delivered, all figures verified via Google Search Console.
- Published author — regular contributor to Foundr Magazine and Originality.ai. Journalism graduate from Worcester University.
- Tool builder — creator of the AEO Readiness Score and E-E-A-T Score Checker.
The Person Behind
The Strategy
I'm Graeme — an independent SEO and AEO consultant based in Leeds. I run GWContent, a boutique consultancy focused on helping B2B SaaS brands and scale-ups build the kind of organic presence that actually drives pipeline.
My background is in journalism — I studied at Worcester University before moving into content and SEO. That editorial instinct shapes everything I do. I don't just think about rankings; I think about how people actually read and trust what they find online.
Over the past ten years I've worked across SEO strategy, content operations, topical authority, E-E-A-T, and more recently AEO — helping brands show up not just in Google, but in AI-generated answers and LLM responses too.
When I'm not deep in a content strategy or technical audit, you'll find me out on the course at Headingley Golf Club, or working on Three Putt Golf Clothing.
Areas of Expertise
My work sits at the intersection of search strategy, content operations, and AI visibility. Here's where I spend most of my time — and where I have the results to back it up.
What is AEO (Answer Engine Optimisation)?
AEO — Answer Engine Optimisation — is the practice of structuring content so it gets cited by AI systems, including Google AI Overviews, ChatGPT, Perplexity, and other large language models. It involves entity-rich writing, structured schema, citation-ready definitions, and building the kind of authoritative content that AI systems treat as a trusted source.
What is E-E-A-T in SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality. Strong E-E-A-T is increasingly table stakes for content that ranks and gets cited.
Topical authority frameworks, keyword clustering, content gap analysis, and the kind of strategic thinking that turns a content calendar into a genuine search asset.
Structuring content to get cited in AI Overviews, ChatGPT, and Perplexity. One of the few consultants working seriously in this space since it emerged — with published guides and a diagnostic tool to show for it.
Turning real-world experience and expertise into content signals Google trusts. Author pages, entity establishment, credential frameworks — the whole picture.
Internal linking architecture, crawl efficiency, schema markup, canonical strategy. I don't just flag issues — I build the fix into the content infrastructure from the start.
Full-funnel content planning, content refresh and decay strategy, brief creation, and editorial standards that scale.
I've built a suite of free tools including the AEO Readiness Score and E-E-A-T Score Checker, used to audit AI and search visibility in minutes.
Explore all tools →Results That Speak
For Themselves
Delivered
Case Studies
& Content
Growth (top client)
How I measure results
All figures are drawn from Google Search Console and Google Analytics — no vanity metrics, no modelled estimates. View individual case studies →
Brands I've Worked With
I've worked with some seriously ambitious companies — from early-stage SaaS to established global brands.
2022 — Present
Founder & Independent Consultant — GWContent
Building and scaling organic channels for B2B SaaS and e-commerce brands. Specialising in SEO strategy, AEO, E-E-A-T, and content operations. Working directly with founders and marketing leads to drive measurable search growth.
Earlier career
In-House & Agency SEO — UK & International Markets
Worked across agency and in-house roles developing skills in technical SEO, editorial content strategy, and large-scale site architecture before transitioning to independent consultancy.
Foundation
Journalism Degree — University of Worcester
The editorial instinct that underpins how I approach content strategy — always audience-first, always quality-driven.
landscape 4:3
I Think Like a
Journalist, Work
Like a Strategist
Every piece of content I write or strategise around has one job first: to genuinely answer a real question better than anything else out there. That's not a nice idea — it's the actual signal Google (and increasingly AI) uses to decide what to rank and what to cite.
I'm not a fan of content for content's sake. I push back on bloated calendars, fluffy topic ideas, and strategies that look busy without building anything lasting. What I care about is topical authority — the kind you earn by going deep, not wide.
When I take on a client, I'm working directly with you throughout — there's no account manager, no team of juniors. You get my experience, my thinking, and my time.
Heard It From Them,
Not Just Me
Graeme has been a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials.
Graeme is a rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy.
Who I work best with
I work best with B2B SaaS and content-led brands that are serious about building long-term organic growth — not quick wins. Typically that means a marketing lead or founder who already understands the value of SEO and wants a senior, independent perspective to sharpen their strategy.
My Writing,
Beyond This Blog
Things People
Usually Ask
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Graeme Whiles is an independent SEO and AEO consultant specialising in topical authority, AI visibility, E-E-A-T, and content strategy for B2B SaaS brands. He works directly with clients on a project or retainer basis, with no junior teams or account managers.
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Graeme publishes on the GWContent blog and contributes to Foundr Magazine and Originality.ai. All content is written from first-hand client experience and applies the same E-E-A-T standards he advises clients on.
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Across six named case studies: 57.5M impressions for 6sense, 324% organic traffic growth for Originality.ai, 957% click growth for Venn, and a +451% daily impression increase for Peppr — built from a new domain. All figures are verified via Google Search Console.
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GWContent is Graeme Whiles' independent consultancy, registered as a limited company in the UK and based in Leeds. It's a solo operation — all client strategy is handled directly by Graeme, with no account managers or subcontracted work.
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Graeme has built the AEO Readiness Score and the E-E-A-T Score Checker — free interactive tools used by marketers to audit their AI visibility and content authority signals. Part of the wider GWContent tools hub.
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Graeme has been working seriously in AEO since AI-generated answers became a meaningful search channel. He has written extensively on AEO for Originality.ai and GWContent, built his own AEO diagnostic tool, and applied AEO frameworks to client strategies with measurable results.
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The best starting point is the Services page, or get in touch directly. Graeme typically works with clients on a project or retainer basis.
Want to Work Together?
If you're building organic growth and want someone with genuine experience behind the strategy — I'd love to hear from you.