An AI visibility audit is a systematic assessment of how a brand appears in AI-generated answers across platforms including ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — testing whether the brand is present, accurately described, recommended, and how it compares to direct competitors.
AI Visibility AuditFind Out What AI Says About You.
Consumers are searching in ChatGPT, Gemini, and Perplexity instead of Google. If your brand doesn't appear in AI-generated answers, they'll find a competitor who does. This audit shows you exactly where you stand — and what to do about it.
- 100 prompt tests per engine across ChatGPT, Gemini, Perplexity & AI Overviews
- Citation score per engine — mention rate vs competitors
- Competitor benchmarking — up to 3 rivals, same prompt set
- Competitive gap analysis — prompts where competitors win and you don't
- Interactive AI visibility dashboard (shareable HTML)
- Written competitive intelligence briefing report
- Strategic priorities across 3 horizons: This week / 30 days / 60+ days
- 45-minute video walkthrough call + recording
Your brand could be invisible in AI search — while your competitors are being recommended by name.
Search behaviour is shifting rapidly. Consumers increasingly use AI tools — ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — to research products, compare brands, and make purchasing decisions. AI search platforms summarise and present a single answer based on trusted sources. If your brand doesn't appear in those answers, potential customers may never discover you.
The problem is that AI visibility is not the same as traditional SEO. Many well-ranked sites are entirely absent from AI-generated answers. AI search engines prioritise context, structured answers, entity signals, and trusted source citations — not just keyword rankings. A site can have strong traditional SEO and hidden visibility gaps across every major AI platform simultaneously.
The AI visibility audit closes that information gap. I run 100 prompt tests per engine across ChatGPT, Google Gemini, Perplexity, and Google AI Overviews. I document exactly how your brand appears — or doesn't — calculate a citation score per engine, and produce a competitor benchmark against up to three rivals using the same query set. You receive two deliverables: an interactive AI visibility dashboard with the full data breakdown, and a written competitive intelligence briefing with a strategic action plan structured across three time horizons.
I've now conducted over 40 AI visibility assessments across SaaS, fintech, e-commerce, and professional services brands. One of the most consistent findings: brands with strong traditional SEO are routinely absent from AI-generated answers. For Connecteam — a brand with hundreds of thousands of monthly organic visits — I grew AI Overview visibility by +79%, from 3,522 to 6,320 tracked AI Overview appearances, by identifying and closing exactly the kind of gaps this audit surfaces.
What an AI visibility audit actually looks like
In this short video I walk through how I run the prompt tests, what the citation score means, how the competitor benchmarking works, and what the interactive dashboard and briefing report look like.
Most brands are surprised by the results. Strong traditional SEO does not translate into strong AI visibility — and the brands that stay ahead are the ones that understand the difference now, not in 12 months.
Two deliverables. One clear picture of your AI visibility.
100 prompt tests per engine across 4 platforms. Benchmarked against up to 3 competitors. Delivered as an interactive dashboard and a written strategic briefing.
Interactive AI Visibility Dashboard
A dark-themed, shareable HTML dashboard showing your mention rate per engine, competitor visibility side-by-side, the competitive gap queries where rivals win and you don't, and a full prompt-by-prompt detail table.
📊 View Sample DashboardCompetitive Intelligence Briefing
A written analyst-register report structured around the four key findings from your audit: where you stand, what the competitive gap looks like, which query clusters you're missing, and a strategic priorities table across three time horizons.
📄 Download Sample Briefing100 structured prompt tests per engine across ChatGPT, Google Gemini, Perplexity, and Google AI Overviews. Every response is recorded verbatim — I document whether your brand appears, is directly recommended, is listed alongside others, or is absent entirely.
100 queries per engine · 4 engines · full verbatim recordingYour citation score measures how often your brand appears across the queries run per engine, expressed as a percentage. You receive a score per engine — not a single blended number — so the data is directly comparable to the competitor scores running alongside it.
Per-engine scoring · comparable baseline · competitive gapI run the same prompt tests against up to three direct competitors. The competitive gap analysis reveals which specific query clusters competitors are winning — and which engines are driving those wins — giving you precise intelligence on where to focus content and AEO efforts.
Up to 3 competitors · same query set · gap identificationGoogle's AI Overviews are the highest-commercial-intent AI surface. I cross-reference your Data4SEO AI Overview appearances against competitors to quantify the AIO coverage gap and identify the specific content and schema gaps driving it.
Data4SEO dataset · AIO coverage · domain-level gapI review how AI describes your brand, check for inaccuracies or outdated information, and assess the consistency of brand signals across platforms and sources. AI models build understanding through entity signals — your brand's consistent presence across the web.
Entity signals · brand accuracy · knowledge graphThe briefing closes with a three-horizon action table: what to do this week (quick fixes), within 30 days (content and schema work), and within 60+ days (structural improvements). Every recommendation is specific and executable — not generic GEO advice.
This week · 30 days · 60+ days · specific actionsFind out what AI says about your brand right now.
Fixed price. 5–7 days. 15+ findings guaranteed or full refund.
Four steps from booking to a full AI visibility picture.
Brief and scope
You complete a short briefing form covering your brand, core products or services, the queries you want to rank for in AI search, and up to three competitors for the benchmark. Getting the scope right is what makes the prompt testing relevant — I'm not running generic queries, I'm testing what your actual potential customers are searching.
Day 1Prompt testing across AI platforms
I run 100 structured, high-intent conversational queries per engine across ChatGPT, Google Gemini, Perplexity, and Google AI Overviews. This includes direct brand queries, category and comparison queries, and queries targeting your specific services or products. Every response is recorded verbatim and logged against the competitor set.
Days 1–3Analysis and benchmarking
I calculate your citation score per engine, run the same tests against your competitors, identify which specific query clusters competitors are winning on each platform, cross-reference your AI Overview appearances against Data4SEO's dataset, and assess the entity and content signals influencing how AI describes your brand.
Days 3–6Dashboard, briefing, and walkthrough call
You receive the interactive AI visibility dashboard and the written competitive intelligence briefing — covering citation scores per engine, competitor benchmarks, competitive gap analysis, AI Overview data, and a strategic priorities table across three time horizons. The 45-minute walkthrough call covers every key finding. Recording included.
Day 7Results from clients I work with across SEO, AEO, and AI visibility
Results vary by brand, sector, and baseline. AI visibility improvement depends on the gaps identified and actions taken.
What clients say.
"Graeme is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials."
"Graeme is a rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy."
What an AI visibility audit actually found.
The brands that need to understand their AI visibility right now.
Traditional search rankings do not guarantee AI visibility. Many well-ranked sites are completely absent from AI-generated answers. If you've invested in SEO and want to protect that advantage as search behaviour shifts, an AI visibility audit establishes your baseline before the gap becomes a problem.
AI visibility audits reveal if AI is quoting outdated information, incorrect pricing, or inaccurate descriptions about your brand. Proactive reputation management in AI search starts with knowing what AI models currently say about you — before a potential customer sees it first.
Generative engine optimisation is the practice of optimising brand signals for AI search platforms. An AI visibility audit is the mandatory starting point for any GEO strategy — it establishes your current AI visibility position, identifies the gaps, and gives you a concrete baseline to measure improvement against.
When people search "best [category] tool" in AI platforms, one or two brands dominate the answer. If a competitor is consistently being recommended instead of you, this audit identifies why — and what content and entity changes are needed to displace them.
Consumers and B2B buyers increasingly use AI tools for research during long consideration cycles. If your brand isn't appearing in those AI-generated research answers, you're losing potential customers at the discovery stage — before they ever reach your website or a sales conversation.
Brands that optimise for AI visibility today secure a structural advantage before competitors act. The window to establish AI visibility ahead of your market is narrowing. The audit gives you the specific intelligence to move first.
I've built AI visibility from scratch for brands with hundreds of thousands of monthly visitors — and I know exactly what AI models look for.
I'm Graeme Whiles, a senior SEO and AEO consultant specialising in AI search visibility, entity SEO, and generative engine optimisation. I've now conducted over 40 AI visibility assessments and built AI Overview visibility from scratch for clients including Originality.ai and Connecteam — growing Connecteam's AI Overview appearances by +79% and Originality.ai's organic reach from 278K to 1.18M sessions.
Every AI visibility audit is conducted manually. I run the prompt tests myself, analyse the responses personally, and write the action plan based on your specific brand, category, and competitors — not a templated report with your logo on it.
Read my full audit methodology →This is a diagnostic service. It tells you where you stand — it doesn't fix it for you.
The audit gives you the full picture, the competitor benchmark, and the action plan. Implementing it requires either your in-house marketing team or an ongoing engagement. If you want the work done for you and AI visibility tracked month-on-month, the Full-Stack SEO & AI Visibility Retainer covers ongoing execution of exactly what the audit surfaces.
See the Full-Stack Retainer →Common questions about the audit.
Find out what AI says about your brand. Then fix it.
Fixed price. 15+ findings guaranteed. 5–7 day delivery. Split payment available.
Brands visible in AI search today secure tomorrow's advantage. Split into 2 × £249 available on request.