No vanity metrics. No cherry-picked screenshots. Here's the documented organic growth, visibility improvements, and content results from clients across SaaS, e-commerce, fintech, fitness, and more.
GWContent is an SEO and AEO consultancy that builds organic search visibility and AI answer engine presence for SaaS, e-commerce, and consumer brands — through topical authority architecture, entity-rich content, and technical SEO implementation. Every engagement is led directly by me.
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6 case studies
Content Strategy & SEO
Drove traffic from 263K to 428K for a deskless workforce SaaS platform. 135.4% growth in referring domains. AI Overview visibility improved from 3,522 to 6,320 — one of the earlier documented examples of AEO impact.
Read the case studyShopify SEO, Content Strategy & Brand Building
Built organic search visibility from zero for a UK golf streetwear brand. 668K impressions and 6,795 clicks in 6 months. Average position 4.5. Ranking for "trendy golf brands," "golf streetwear brands," and "brands like Malbon" — all non-branded, high-intent discovery terms.
Read the case studyContent Marketing & SEO Strategy
Grew traffic from 278K to 1.18M sessions. 805% growth in referring domains (1,098 to 9,942). Achieved AI Overview and LLM citation visibility. Ongoing since May 2023 — one of the standout long-form content strategy engagements.
Read the case studyOrganic Growth — Built From Scratch
Built organic visibility from zero for a restaurant POS SaaS in a market dominated by Toast, Square, and Clover. 396K impressions, average position improved from 18.3 to 7.6 — remarkable for a new domain against established competitors.
Read the case studyContent Strategy & Topical Authority
Built a comprehensive content strategy for one of the leading B2B ABM platforms. Drove 314K clicks, 279% impression growth, and improved average position from 14.9 to 11.9 across a highly competitive B2B SaaS landscape.
Read the case studyOrganic Growth Strategy
6.8M impressions and 174K clicks for a health and wellness practice management platform. 193% click growth and significant improvements in keyword coverage across wellness practitioner search terms.
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Every engagement starts with understanding what's holding back organic growth — whether that's technical issues, content gaps, topical authority deficits, or poor AEO/GEO visibility.
There's no template dropped on every client. The approach is calibrated to where the domain is, what the competitive landscape looks like, and what will move the needle fastest.
Every case study on this page reflects work I did directly — not a team, not a subcontractor. I'm an SEO and AEO consultant with a decade of content marketing consultancy behind me, working with brands from early-stage SaaS to major consumer retailers. I write the strategy, build the architecture, and produce or direct the content.
Full profile and credentials →What clients say
A fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and social.
A rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy.
I've worked across SaaS, e-commerce, fintech, fitness, health and wellness, and consumer goods. While my approach adapts to each sector, the core methodology — topical authority, entity-rich content, and AEO/GEO visibility — applies across all of them. Metrics change; the fundamentals don't.
Most clients see meaningful movement within 3–6 months. Peppr achieved 451% impression growth within six months of engagement. Originality.ai's 324.7% traffic growth was achieved over a 24-month engagement. Timelines depend on domain authority, technical health, content velocity, and how competitive the target space is.
Both. Peppr and Three Putt Golf involved building organic visibility from scratch on new domains. Connecteam, Originality.ai, and 6sense involved scaling content engines for established platforms. My approach is calibrated to where you are — there's no template dropped on every client.
Engagements can be productised sprints — a technical audit, a topical authority roadmap, an AEO visibility audit — or ongoing retainers covering content strategy and execution. Most retainer clients start with a fixed-scope diagnostic before moving into a monthly arrangement. Visit the services page for the full breakdown.
Organic traffic growth, impressions and clicks via Google Search Console, average position improvements, referring domain growth, AI Overview and LLM citation visibility, and where possible, pipeline or revenue attribution. Every engagement starts with agreeing the metrics that matter most for your business — not whatever looks good in a report.
Tell me what you're working on. I'll tell you whether I can move the needle and how.